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The Possibilities are Endless with Stadium and Venue WiFi

January 24, 2018
Nicola Amis

Stadiums, theatres, museums, hotels, etc are essentially home to thousands of people – a large group of people who are open to engaging marketing campaigns and enjoying a common interest. Think about a live sporting event you attended. Did you have great seats? Did you get lost whilst on a mission for nachos? Did you buy any merchandise? Did you miss a big play whilst at the toilet?

Capturing user information, creating dynamic advertising with instant purchasing, and offering live viewing of the event offers a fantastic customer experience. By encouraging people to use their mobile device to sign into free stadium WiFi, for example, allows the stadium to see who is online, how often they attend events at the stadium and what they’re interested in. This allows the venue, promoters and advertisers to send relevant news and information to the captive audience, ranging from announcements about upcoming events, through to the travel updates when leaving the venue gives an enhanced experience for the fans.

Turn a Saturday in the cheap seats into a weeklong event with great content, like snippets of the event or team wins to look out for. Building excitement over time can convert single-ticket purchasers into season-ticket holders.

Ask your customers what they want - Use the data collected - Define their experience

Telecoms World are experienced in WiFi integration and have worked with a wide range of network installations and venues since 2006. We ensure that you can be hands-on with the engagement and offer you a scalable, flexible and reliable range of WiFi solutions that support your drive to increase Return On Investment.

Various venues such as theatres, museums, conference centres and shopping centres (to name a few) across the world have seen huge impact on their marketing ROI using WiFi engagement. The WiFi can easily be segmented for specific use so that there’s access for everyone with no loss of speed. For example, management can access their own segment of WiFi, separate from customer WiFi usage.

Build it right, and you’ll find your customer will happily engage with your marketing campaigns and purchase opportunities.

Find out more about our Venue and Stadium WiFi and how it can benefit your business.
Or call our dedicated sales team on 0800 774 7776