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Creating a professional and reputable brand image

October 21, 2020
by
Sam Lacchin

Did you know that 86% of consumers say that authenticity is a key factor when selecting a brand? It has also been reported that 81% of consumers say they must trust a company before making a purchase. Figures such as these really hit home about how important it is to create a positive brand that people are happy to invest in. We want to dive deeper into what it takes to develop a professional brand image.

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Standing out from competitors

Your business could have the best products and services on the market, however, without the support of a trusted brand name, potential clients will never be comfortable in taking the first step in engaging with your business. This can then result in valued sales being directed straight into the arms of your competitors. But what makes a great brand name?

It’s less about the name itself, and more how/where the name can be found and how your business is perceived that affects inbound enquiries. For example, if you had a plumbing business named ‘Perfect Plumbing Ltd’ and you placed flyers in your local area, people may want to find your website on the internet or email you directly for an enquiry. However, john@hotmail.co.uk does not reflect a professional business and may be considered untrustworthy to the public.

john@perfectplumbingltd.co.uk on the other hand, immediately indicates that you are an official, reputable organisation that could do an efficient and professional job. Securing a professional web and email domain is a simple process, enabling you to claim ownership of your address before anyone else can.

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The importance of cloud-technology

Businesses across the UK have suffered the effects of Coronavirus, none more so than SMEs and smaller enterprises. However, many were able to continue with there day to day productivity with thanks to cloud-based technology. Hosted phone systems, video calling, and team chat have all been major players in supporting organisations to continue to work efficiently.

Microsoft Office 365 has been instrumental throughout the pandemic, using trusted and secure communication software packages with applications such as Outlook email, Teams messaging, SharePoint files and OneDrive storage, on top of the regular Excel, Word and PowerPoint documents. Combining your new professional email domain with the power of Microsoft 365 can streamline your business into generating new business leads and maintaining that professional image.

Kickstart your business

At Telecoms World, we provide various 'Kick-start' packages for all business sizes, combining expert email and web domain hosting with the latest Microsoft Office 365 software and SSL certification. Simply tell us what your ideal domain name looks like and our experts will provide you with a list of suitable options matching your business specification.

Register a domain and adapt your package to benefit from a host of cloud-based services including Microsoft Teams, SharePoint and the latest Office 365 Apps from just £7.99/month.

For more information on our Kickstart packages or to choose your perfect business domain, contact our team of experts on 0800 774 7772.