Even once the calls start coming through, do you how they are being handled by your staff? Detailed analytics such as viewing which customers have called and their geographical location, how long the call lasted and if they called more than once allows you to gain valuable market insight. Research has suggested that by giving employees access to this information and control of their own data can significantly improve morale. Empowering staff setting realistic KPI's can lead to a more efficient and productive workforce.
By marketing your business in local advertising medias such as newspapers, magazines and web searches with different phone numbers, you can review true ROI on your spending and adjust your marketing plan accordingly. By reviewing which number is performing best and generating sales for your business; it allows you to efficiently promote your business. Alternatively, use it to gain a thorough understanding of how calls are handled by yourself and/or staff to help monitor staff performance and set new KPI's and targets. How many rings before a call is answered, call durations, missed calls etc.