Telecoms World PLC
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CASE STUDY

Established in 1817, White & Sons are an award winning letting and estate agents based in Surrey. The firm is a forward thinking business which uses cutting edge technology backed by years of experience to assist with the buying, selling and renting process. Their partners are all qualified specialists in their respective fields and offer a range of expertise unequalled by any local firm the area.

The challenge

White & Sons promote their services through various marketing channels: leaflets, brochures, online, local press etc, but were unable to really gauge the true return on investment of their activities. They were unable to see which adverts were most popular or received the most response and felt their marketing budget could be better invested if they had more insights in to their campaigns.

'These products have fundamentally changed the way in which we plan our advertising campaigns and enables us to really investigate the return on investment we get from different forms of media. We are able to respond to the market quicker as we now know what engages and what doesn’t. Reliable, quick, honest and professional – this is a must for any organisation'
Jennie Fundell - Marketing Manager, White & Sons

Telecoms World Solution

Working alongside Telecoms World, White & Sons allocated groups of virtual landline numbers to each of their 4 offices. These numbers were then used on individual marketing campaigns and incorporated in to Telecoms World’s Call Statistics platform to review results on each number.

Results

The results for White & Sons were really insightful and surprising for them. It allowed them to fully analyse which marketing campaigns were driving more response and engaging potential customers, which then allowed them to re-focus their marketing budget accordingly. By spending their budget more effectively, White & Sons benefitted from increased business and an increase in profit.